The fitness industry has evolved from simple physical fitness to deeper aspects such as mental motivation, nutritional theory, and even lifestyle patterns. Claude Paulse, owner of a 3D fit has drilled into these deeper aspects and found a distinct advantage in the lower LSM market.
Paulse (26), grew up in one of the roughest regions in Cape Town, Lavender Hill. Despite his tough upbringing, he is a living testimony of mental motivation as he was forced to leave school to support his family. Although growing up with an absent father opened doors for despair, rejection or substance abuse, he rose above his situation and abstained. After getting his family to a point of sustainability, he went back to school to finish his matric and shortly thereafter graduated through ETA. It was at this point in his life that he gave his heart to Jesus. As time went on, he secured employment in his field but sadly suffered a heart attack due to work strain. Again, he refused to allow this to weigh him down and after a short recovery period started his very own NPO, Fitness and Wellness community center.
He assisted primary schools as well as disadvantaged people in the community that needed the fitness (in all three aspects of their lives) and managed to create some success stories himself. Although things were going well, his ambition wouldn’t allow him to settle, especially given the fact that he had a wife and 2 little boys. It was then he considered starting his own business. Paulse knew that in today’s market economy, business isn’t as easy as most motivational speakers make them out to be. Fortunately, he was invited to a talk lead by Lester Philander (MD of Philcon) which opened more doors.
Since the consultation started, Paulse has seen tremendous growth, not only in his business but in his personal life as well. 3D fit is now registered and being advertised through various marketing campaigns. Although there is still work to be done, Paulse is optimistic and believe that only good things lie ahead.
The advice Paulse gave to budding entrepreneurs were ‘if you are born broke, it’s not your fault but if you die broke, it’s completely your fault’.